---
title: Choose how review requests are distributed in Infinity3
description: "Use Review Balancing to send customers to supported review destinations, such as Google and Facebook, in a configured proportion. #### Before you start You’ll need permission to manage Reputation settings and the correct business profiles connected through **Settings** → **Integrations**.…"
url: "https://www.infinity3.co.uk/help/choose-how-review-requests-are-distributed-in-infinity3/"
updated: "2026-10-08"
category: "Infinity3 Platform / Reputation & Reviews"
---

# Choose how review requests are distributed in Infinity3

Use Review Balancing to send customers to supported review destinations, such as Google and Facebook, in a configured proportion.

#### Before you start

You’ll need permission to manage Reputation settings and the correct business profiles connected through **Settings** → **Integrations**.

Decide whether you want one destination or a distribution across connected platforms.

#### Configure balancing

1. Open **Reputation** → **Settings** → **Review Link**.
2. Enable **Review Balancing**, where available.
3. Check the selected Google Business Profile and other supported destinations.
4. Select **Configure Balance**.
5. Set the intended distribution, such as 70% Google and 30% Facebook.
6. Save.

If only one supported platform is connected, requests route to that platform.

#### Check the customer journey

Open the configured review link and confirm that the destination belongs to your business. Review each connected destination separately.

A small number of test clicks does not demonstrate the long-term distribution, and routing does not guarantee that customers will submit reviews.

#### Use one destination

If you want all requests to go to a specific page, review the **Custom Link** option instead. Open the link before saving and check that it leads to the intended review experience.

#### Things to know

- Balancing controls destination routing, rather than selecting customers by their likely rating.
- A custom link and platform balancing serve different routing choices; check the active setting.
- Profile permissions still need to remain valid.

Contact Infinity3 with your review link and intended destinations if routing appears incorrect.