---
title: Choose recipients for an email campaign in Infinity3
description: "Select the contacts who should receive your campaign using relevant, accurate contact data. #### Before you start You’ll need a draft campaign and an agreed audience that is appropriate to receive the message. A saved contact or tag does not…"
url: "https://www.infinity3.co.uk/help/choose-recipients-for-an-email-campaign-in-infinity3/"
updated: "2026-10-08"
category: Infinity3 Platform / Email Marketing
---

# Choose recipients for an email campaign in Infinity3

Select the contacts who should receive your campaign using relevant, accurate contact data.

#### Before you start

You’ll need a draft campaign and an agreed audience that is appropriate to receive the message.

A saved contact or tag does not by itself establish permission to send marketing.

#### Build your audience

1. Open **Marketing** → **Emails** → **Campaigns**.
2. Open the campaign and click **Send or Schedule**.
3. In **Recipient (To)**, choose **Build Segments** where available.
4. Add filters such as tags, contact fields or engagement.
5. Use **AND** when every condition must match.
6. Use **OR** for alternative matching groups.
7. Save the segment if you want to reuse it.

For example, select contacts with an agreed service-interest tag and the appropriate recorded communication preference.

#### Check before sending

Review the recipient count and available contact preview. Check filters carefully if the count is higher or lower than expected.

#### Things to know

- Recipient segments update as contact data changes.
- Smart Lists help organise CRM contacts; recipient segments are designed for campaign audiences.
- Respect unsubscribes and communication restrictions.
- A smaller relevant audience can be more useful than sending to every saved contact.

If the audience looks incorrect, check the filter logic and source contact records before contacting Infinity3.