---
title: Protect your SEO progress when changing your website
description: "Tell Infinity3 before a redesign, domain move or major content change so search-related work can be coordinated. #### Changes worth flagging - Renaming, deleting or combining important pages. - Changing page addresses or your domain. - Moving to another website…"
url: "https://www.infinity3.co.uk/help/protect-your-seo-progress-when-changing-your-website/"
updated: "2026-10-09"
category: "SEO & Content"
---

# Protect your SEO progress when changing your website

Tell Infinity3 before a redesign, domain move or major content change so search-related work can be coordinated.

#### Changes worth flagging

- Renaming, deleting or combining important pages.
- Changing page addresses or your domain.
- Moving to another website platform or supplier.
- Replacing service descriptions or navigation.
- Changing enquiry forms or tracking tools.

#### Prepare before the change

1. Share the proposed changes, responsible supplier and planned launch date.
2. Identify pages that currently bring relevant visits or enquiries.
3. Record old page addresses and their intended replacements.
4. Agree who will handle redirects, links, tracking and launch checks.
5. Keep a backup and a record of the agreed changes.

Changing an address without an appropriate redirect can leave visitors following broken links. Avoid assuming every old page should redirect to the homepage.

#### Check after launch

Test important pages, navigation and enquiry forms. Confirm the agreed redirects work and reporting tools still collect the intended data.

Ask the team to review search access and indexing settings as part of the launch process.

#### Things to know

Google may need time to process a move, and rankings can fluctuate during it. A redesign does not automatically preserve or improve existing search performance.

Major migrations or redevelopment may need separate agreed work. Contact Infinity3 before launch to confirm scope rather than treating the change as a routine SEO update.