---
title: Supply and approve content for SEO work
description: "Help Infinity3 prepare accurate content that reflects your business and the customers you serve. #### Before you start Confirm the content being prepared, the information needed and who will approve it. Writing, editing and publishing responsibilities depend on your agreed…"
url: "https://www.infinity3.co.uk/help/supply-and-approve-content-for-seo-work/"
updated: "2026-10-08"
category: "SEO & Content"
---

# Supply and approve content for SEO work

Help Infinity3 prepare accurate content that reflects your business and the customers you serve.

#### Before you start

Confirm the content being prepared, the information needed and who will approve it. Writing, editing and publishing responsibilities depend on your agreed scope.

#### Supply useful information

1. Explain the service, product or topic involved.
2. Share accurate details, including locations, availability and any limitations.
3. Provide common customer questions and helpful answers.
4. Include approved examples, photographs or supporting materials where relevant.
5. Highlight claims or details that need specialist review within your business.
6. Send materials using the method agreed with your contact.

Describe the business in your own words. Specific information is more useful than asking for a page to sound like a competitor’s.

#### Review a draft

Check facts, service descriptions, names, contact details and tone. Refer to the section you want changed and provide replacement wording where practical.

Combine feedback from your team into one agreed response, then clearly confirm approval when the draft is ready.

#### Things to know

- Tell your contact if the draft is awaiting another person’s approval.
- Confirm permission to use supplied images, testimonials and examples.
- Keep confidential customer information out of materials unless its use has been agreed.
- Identify the current version when sending revisions.

If you need more time or information to approve content, explain what is outstanding so the next steps can be agreed.