---
title: Troubleshoot social media posts that won’t publish
description: "If a post fails, review the error before trying again. Common causes include expired connections, missing permissions and unsupported content. #### Find the error 1. 1. Open **Marketing** → **Social Planner**. 2. Find the failed post in the **Planner** tab.…"
url: "https://www.infinity3.co.uk/help/troubleshoot-social-media-posts-that-wont-publish/"
updated: "2026-10-07"
category: Infinity3 Platform / Social Media
---

# Troubleshoot social media posts that won’t publish

If a post fails, review the error before trying again. Common causes include expired connections, missing permissions and unsupported content.

#### Find the error

1. 1. Open **Marketing** → **Social Planner**.
    2. Find the failed post in the **Planner** tab.
    3. Open its details and read the error message.
    4. Note which social account failed if the post targeted several accounts.

#### Check the connection

Open Social Planner’s **Settings** → **Social Accounts** and check the affected account.

If it needs reconnecting, follow the prompts using an account with publishing permission. Confirm access to the correct page or profile.

#### Check the content

Review the caption length, media format and selected post type. Correct any issue identified by the error.

If a media upload failed, check the file and try uploading it again.

#### Try again

Check the social platform first to make sure the post hasn’t already published.

Once the issue is corrected, use the available retry or rescheduling option. For temporary platform errors, wait a few minutes before retrying.

#### Things to know

- One account can fail while others publish successfully.
- Reconnecting an account does not confirm that a failed post has been republished.
- Repeated retries won’t fix missing permissions or unsupported media.

If the problem continues, contact Infinity3 with the platform, account name, intended publishing time and a screenshot of the error.