A homepage has links, menus, social icons, testimonials, and a dozen other distractions. When someone lands there, it’s not always clear what they’re supposed to do next.
That’s where landing pages and funnels come in.
With the Infinity3 Platform, you can build focused, distraction-free pages designed to do one thing really well — whether that’s collecting a lead, selling a service, or booking a call.
What’s the Difference Between a Funnel and a Website?
- Websites are broad. They show everything you do.
- Landing pages are focused. One offer, one action.
- Funnels are landing pages with a sequence — a journey from click to conversion.
For example:
Facebook Ad → Landing Page → Thank You Page
Google Search → Freebie Opt-in → Email Sequence → Paid Offer
The goal? Guide your visitors clearly and intentionally to take the action you want.
Why Use Funnels?
Funnels are perfect for:
- Capturing leads from ads or social media
- Promoting a new service or free download
- Booking appointments or discovery calls
- Selling a digital product or online course
- Delivering an onboarding or sales journey
With the Infinity3 Platform, you can build and launch a full funnel in under an hour — without needing a developer, designer, or extra tools.
How to Build a Funnel in Infinity3
1. Choose a Funnel or Start from Scratch
Use a ready-made funnel template (e.g. Lead Magnet Funnel, Consultation Funnel, Thank You Funnel) or build your own from a blank canvas.
Each funnel can have as many steps (pages) as you like — e.g. Opt-In → Confirmation → Booking Page → Thank You.
2. Add Your Content
Use the drag-and-drop builder to add:
- Headings and text
- Images or video
- Forms
- Buttons (e.g. “Book Now”, “Get Your Free Guide”)
- Countdown timers or trust badges
You can also embed forms or calendar links from within the platform for seamless integration.
3. Set Up Automations
Trigger workflows when someone:
- Submits a form
- Clicks a button
- Books a session
Example: Someone signs up for a free guide ➜ They’re added to your CRM ➜ They receive a follow-up email series ➜ You offer them a paid service.
4. Customise the Funnel URL
Use your own domain (e.g. yourdomain.co.uk/lead-guide) or a branded subdomain. You can also track clicks with built-in analytics.
5. Publish and Share
Once your funnel is live, share the link:
- On social media
- In email campaigns
- In your Instagram bio
- From QR codes on flyers or signs
Examples of Funnels That Work
✅ Free Download Funnel: Offer a checklist, PDF, or video in exchange for name and email
✅ Appointment Funnel: Guide users through booking a call or consultation
✅ Sales Funnel: Present your offer, handle objections, and drive purchases
✅ Course Funnel: Promote access to your online course or members area
✅ Event Funnel: Get sign-ups for webinars, workshops, or training sessions
Tips for a High-Converting Funnel
- Keep the page focused — one offer, one goal
- Use clear, benefit-led headlines
- Add testimonials, reviews or trust indicators
- Make your form short and easy to complete
- Include a strong call to action (e.g. “Get My Free Guide”, “Book Your Spot”)
And always test! A small tweak in your headline or button can improve conversions significantly.
Wrapping Up
Funnels and landing pages aren’t just for big marketing teams. With the Infinity3 Platform, you can build your own — quickly, easily, and with full control.
Whether you’re promoting a free resource, booking more calls, or selling a service, a good funnel can help you move people from interest to action without distraction.
Try building your first funnel today — you might be surprised how powerful a single, well-designed page can be.
Need Help Taking the Next Step?
Let’s Put These Ideas to Work for Your Business
We don’t just talk about strategy — we implement it. Whether you’re looking to improve your SEO, launch a new website, or explore AI-powered tools, we’re here to help.
Let’s chat about how Infinity3 can support your next move.