M.D. Hanafin & Sons

M.D. Hanafin & Son came to us with a website that, honestly, was doing them no favours. It looked dated, it was awkward to navigate, and it did not support the kind of buying journey you actually need when you sell timber and fencing products to both trade and retail customers.

The Goal

Replace a poor quality brochure-style site with a modern website that could actually sell products online, clearly present the range, and make ordering straightforward.

This wasn’t just “make it look nicer”. It needed to work as an eCommerce engine.

The Solution

We rebuilt the website using WordPress with a fully fledged WooCommerce store at the core, giving the team a platform they could manage day to day without friction.

Key elements included:

• A clean, modern design with simple navigation (no hunting around for products)
• A structured product catalogue so timber and fencing items could be listed properly with clear pricing and details
• A streamlined checkout experience designed to reduce drop-offs
• eCommerce enhancements like follow up emails, newsletter opt-in, review driven incentives, and advanced delivery options (set up around shipping zones and rates)
• SEO foundations for a new site launch, including keyword targeting, metadata, sitemap setup, analytics, and a scheduled post-launch review to measure and refine performance
• Secure payment gateway integration (at the time, using SagePay) to ensure payments were handled safely and smoothly

The Result

M.D. Hanafin & Son went from a weak, outdated web presence to a website that could genuinely support the business, not just represent it.

They gained a site that looks professional, is easy for customers to use, and most importantly, provides a proper online sales channel that is open 24/7 and built to scale as their product range grows.

See the M.D. Hanafin & Sons website →