The Importance of Customer Reviews

Customer reviews are one of the most powerful things you can receive for your business. That works both ways too – an excellent review boosts your reputation, while a bad review does the opposite.

The more positive reviews you can get, the more likely they are to hold weight when people arrive at your business for the first time. This is especially important to online businesses. People can only see your website – they cannot see you and they cannot be sure they are dealing with a legitimate business. Lots of people can create a sparkling website with a professional polish on it… while hiding something disastrous or even illegal underneath.

Don’t underestimate the importance of your online reputation

Managing your online reputation is one of the most important things you can do for your business. Most people read reviews before deciding whether to engage with a business or buy something from them. If the reviews are largely positive, they’re more likely to go ahead with a purchase. If they’re not, they’re going to go elsewhere.

But who has the time to leave reviews?

This is the barrier most people sense is in front of them when they consider – or are asked – to leave a review. Who has the time?

Even worse, many people only take the time to leave a review if they have had a negative experience. They want to protect others and share their bad fortune. Making a review easy to write means you’ll get more positive ones. That tips the odds in your favour when you’re aiming for a five-star response. Most people are likely to be happy with your business, so make it easy for them to share their feelings.

Prompting your customers to write a review is easy with our reputation management platform. Easier, smarter, and more convenient for everyone, it could transform the way people see your business online.