You cannot expect to receive visitors to your website if no one knows that you’re there. This is where WordPress search engine optimisation comes into play. Frequently abbreviated to ‘SEO,’ it’s this process that lets Google know that your site is there. And of course, you’ll know from your own internet usage just how important that is. Whenever you look for anything, you do it through Google. The higher you are up on the results page, the more likely it is that you’ll be successful.
There are some things you can do to ensure that your site is SEO ready. We’ll take a look at some of the essentials in this blog.
Before you can optimise your website for Google, you’ll need to know which Google users you’re trying to reach. The approach would be different if you were trying to target retirees than if you were trying to reach millennials. So before you come up with your digital marketing strategy, conduct some market research. It’s this that’ll help to give you an idea of who you’re aiming for. Once you have that information, you’ll find that it guides pretty much every decision that you make after.
For the first time ever, internet use on mobile devices is greater than internet use on desktop computers. And if we know that, then you can be sure that Google knows that. If you want to appear towards the top of the Google rankings, then you should ensure that your website is suitable for any and all devices, including desktops, mobiles, and tablets. You’ll know yourself how bad a desktop site can look on a mobile — and Google really doesn’t like it!
It used to be that all Google looked for was keywords. But that moment is long gone now. Today, they look for content that is valuable. Things like informative blogs, well-written articles, high-quality photos, and more can all show google that you’re the real deal. On the other hand, if you just have worthless, keyword-stuffed web pages, then you can’t expect to have a good SEO ranking.
Google is driven by the desire to deliver the best experience possible to its users. And that means that it likes websites that deliver, well, a good user experience! There are many elements that go into this, including the aforementioned valuable content. But there’s also stuff like the layout of the pages, the design, the responsiveness of the website (a slow loading time will hurt you), and things like that.
As we’ve seen, there’s no avoiding the fact that SEO is crucial to the success of a website. If you need some help with everything related to WordPress search engine optimisation, then be sure to get in touch with us here at Infinity3. We offer a range of WordPress SEO care plans that get results. After all, we’ve got plenty of experience in helping businesses just like yours move up on the search engine rankings list.