For businesses and entrepreneurs of all kinds, their website is the key to success. And for many, creating a new website involves using WordPress. It’s considered the best website creation platform, but there are a range of mistakes that people make when using it.
And once that website is up and running, the next thing you’ll need to pay attention to is search engine optimization and ensuring it ranks on Google search engine result pages (SERP). But, again, there are lots of SEO myths and mistakes that are circulating. Find out about all these things and more below.
Common WordPress Website Mistakes
WordPress is an incredible tool for creating websites that are both functional and user friendly for your business and clients. But there are a whole host of mistakes that people make when putting together their WordPress sites, and you can learn about them below.
Using Themes That Are Poorly Coded
First of all, you should think about the themes you’re using on your website. If you’ve chosen a theme without really delving into the code behind it, that will be your first mistake. You need to know that it not only looks good and offers what you need in terms of layout and aesthetics, but also that it’s well-coded and is going to be able to function when running.
Installing Too Many Plugins
One mistake that lots of people make when putting together a WordPress site is installing too many plugins. You might like the idea of all of the plugins you have in place and you might even have WordPress maintenance plans ensuring they’re all up to date, but if there’s too many of them, they’ll end up slowing down your website and causing problems.
Failing to Optimize Media
Whenever you post any type of media on your WordPress site, it needs to be fully optimized. That’s how you make sure that the page functions as it should and that your page is as SEO-friendly as it can possibly be. When putting WordPress care plans in place, the relevant professional teams you might work with, like Infinity3, will ensure all media that’s published is correctly optimized.
Not Updating Themes and Plugins
As we’ve briefly mentioned above, it’s really important to make sure that the themes and plugins used on your website are kept up to date. If you don’t update your website regularly and ensure all plugins are up to date, security issues might occur and those plugins will simply stop functioning as they should. WordPress maintenance plans will ensure this is taken care of before issues arise.
One thing that you can’t afford to ignore when it comes to your WordPress website is security. If your website is not as secure as it should be, it will become a target for hackers and cybercriminals, and that’s obviously not what you want. Our WordPress plans ensure your cyber security is of utmost importance and that your site is as secure as possible.
Search Engine Optimization Myths
Now it’s time to take a look at search engine optimization and the myths that commonly surround the world of SEO. There’s a lot that people misunderstand and get wrong, so find out more below.
It’s a One-Time Thing
SEO is not something that you can pay attention to for a short period of time and then promptly forget about, and it’s certainly not a one-off matter the way lots of people seem to think it is. If you want to make sure that your SEO approach is effective, it needs to be constantly tweaked and updated in line with what’s demanded by search engines and their algorithms.
Keywords Don’t Matter
There’s a train of thought these days that keywords don’t really matter all that much in the way they used to. But that’s simply not the case. Keyword research is key as it gives you an idea of which keywords you should be using depending on your niche. You need to know what people are searching for if you’re going to rank for the most relevant searches.
It’s All About Ranking
Ranking is something that definitely matters, as we just mentioned. But it’s also a mistake to assume that ranking is the only thing that matters when it comes to SEO. Ranking high at all costs isn’t that important as the first result on the page is not always the one that people click. If you’re on the first page of results, you’ll definitely see a benefit, even if you’re not top.
Google Only Ranks New Content
Google definitely has a preference for up to date content when it comes to ranking, but it’s not the only thing that’s taken into account. The content also needs to be from an authoritative source and it needs to be properly optimized. Also, new content and up to date content are not necessarily the same. Content can be updated even if the original post is quite old.
PPC Doesn’t Have an Impact
PPC ads can be useful in many ways when it comes to SEO. Most notably, they help you to achieve more backlinks, and that’s something that’ll help you rank higher on search result pages. So even though PPC ads won’t directly improve your ranking, they can have a positive indirect impact on it, so they shouldn’t be overlooked.
Make Improvements with the Help of Infinity3
If you want to make improvements to the way in which you manage both WordPress and SEO, you should be sure to contact a professional team who can assist you with both of those things, as well as the way in which they interact. Infinity3 is best positioned to help you achieve everything you want to achieve in that department, so be sure to get in touch with them at the soonest opportunity you get.
There’s a lot to think about when it comes to creating a functional WordPress website and, simultaneously helping its pages rank with your approach to search engine optimization. Be sure to take these mistakes and myths into account when you’re putting your site together and remember not to fall into the traps discussed above. Infinity3 helps companies just like yours to effectively build and manage their WordPress sites with little to no effort on their part.