SEO & Rankings

Before we can answer that question, we need to understand what’s involved with such a service. No doubt you know what website analytics are. They allow you to dig deep into the information about your website – who visits, where they’re from, how long they spend on your site, and so on. By analysing this…

You cannot expect to receive visitors to your website if no one knows that you’re there. This is where WordPress search engine optimisation comes into play. Frequently abbreviated to ‘SEO,’ it’s this process that lets Google know that your site is there. And of course, you’ll know from your own internet usage just how important…

You’ve no doubt heard of search engine optimization or SEO, but do you really understand what it means in practice and what a good SEO plan looks like for a business like yours? It’s a complex matter, and a surface level understanding isn’t quite enough if you want to achieve the best outcomes for your…

Google Analytics can feel like a minefield of data, making you uncertain of where to go or what to do next. One of the most important elements to understand is the bounce rate of your site. This is the percentage of visits from people who arrive on a page and then leave without exploring further.…

Is your business listed on Google Maps yet? If you’ve ever searched for information on Google, chances are you have seen local business results appearing in the listings. Your business could appear there too if you take the time to add your business to Google My Business. It’s free and it gives you an opportunity…

NAP is the term given to name, address, and phone number in local search. Your NAP information should always be correct and complete across all the locations it appears in online. If this is not the case, you will lose out on valuable traffic and visibility. How does Google determine where you rank in local…

Keywords, length of content, regular site updates, up to date information… there are all kinds of elements that go towards determining how well optimised your site can become. SEO is a mix of many different factors, yet many site owners would probably never think web hosting would have an influence. However, if you are going…

Link building is something every website owner should be aware of. There are three types of links (hyperlinks) you can build: Internal links – linking different pages of your website to other pages on your website Outgoing links from your site to other reputable and relevant sites Incoming links that point from other sites to…

SEO. Three letters that strike fear into the hearts of everyone… or at least, all those who own a website. Those letters don’t take up much space, yet they form the backbone of your website. At least, they should do. The more attention you pay to search engine optimisation methods, the easier it will be…