SEO & Rankings

SEO. Three letters that strike fear into the hearts of everyone… or at least, all those who own a website. Those letters don’t take up much space, yet they form the backbone of your website. At least, they should do. The more attention you pay to search engine optimisation methods, the easier it will be…

No doubt you’re familiar with the word citation. Most people think of citations in terms of referencing published work. A citation can be a quote or reference appearing in a relevant article, for instance. Few would think of citations having any relevance to websites or businesses. However, if you own a business and you’re looking…

No doubt you understand the importance of optimising your content for the search engines. It helps to ensure people can find and read your content (and hopefully make a purchase as well). But how much effort do you put into optimising the images you use to accompany that content? In truth, images are just as…

Hours of work will go into creating most websites online today. The design is completed, the content is written. Yet how can you be sure the website you end up with is the best one you could have? The answer is that you cannot. Not unless you try A/B testing. If you’re new to this,…

A landing page can be the first glimpse a prospect has of your business. Get it right, and they’ll stay and find out more. Get it wrong, and they’ll be gone in seconds. That’s how powerful a landing page is. Got the message? A good landing page has a clear message behind it. It is…

We all know how annoying spam can be. But it goes further than getting irritating emails. Referral spam uses the same principle, but instead of targeting email accounts, it targets the search engines. The idea is that someone uses fake referrals to hijack your Google Analytics account and send lots of traffic to their site…

Landing pages – even the term is enough to send some people into a cold sweat. The term applies to a page people will land on when they arrive on your website. You want them to hang around rather than leaving for somewhere else, so it makes sense to create a landing page capable of…

Most people are aware of SEO and what it means for the success (or failure) of their website even if they don’t know too many of the finer details. One particular aspect of search engine optimisation you need to know more about concerns local SEO citations. Here we explore what they are and why you…

Google Webmaster Tools are a set of tools offered by Google to give website owners a insight into how their website is seen by the search engine. It provides reports and data that can help you understand how different pages on your website are ranking and appearing in search results. Google also reports on errors…

Link building is a key component of any successful SEO campaign as for search engines, links are very much like the streets between web pages. Using sophisticated link analysis, the search engines can work out how various web pages relate to each other. For many years, search engines have used links back to websites as…