SEO & Rankings

Keywords, length of content, regular site updates, up to date information… there are all kinds of elements that go towards determining how well optimised your site can become. SEO is a mix of many different factors, yet many site owners would probably never think web hosting would have an influence. However, if you are going…

Link building is something every website owner should be aware of. There are three types of links (hyperlinks) you can build: Internal links – linking different pages of your website to other pages on your website Outgoing links from your site to other reputable and relevant sites Incoming links that point from other sites to…

SEO. Three letters that strike fear into the hearts of everyone… or at least, all those who own a website. Those letters don’t take up much space, yet they form the backbone of your website. At least, they should do. The more attention you pay to search engine optimisation methods, the easier it will be…

No doubt you’re familiar with the word citation. Most people think of citations in terms of referencing published work. A citation can be a quote or reference appearing in a relevant article, for instance. Few would think of citations having any relevance to websites or businesses. However, if you own a business and you’re looking…

No doubt you understand the importance of optimising your content for the search engines. It helps to ensure people can find and read your content (and hopefully make a purchase as well). But how much effort do you put into optimising the images you use to accompany that content? In truth, images are just as…

Hours of work will go into creating most websites online today. The design is completed, the content is written. Yet how can you be sure the website you end up with is the best one you could have? The answer is that you cannot. Not unless you try A/B testing. If you’re new to this,…

A landing page can be the first glimpse a prospect has of your business. Get it right, and they’ll stay and find out more. Get it wrong, and they’ll be gone in seconds. That’s how powerful a landing page is. Got the message? A good landing page has a clear message behind it. It is…

We all know how annoying spam can be. But it goes further than getting irritating emails. Referral spam uses the same principle, but instead of targeting email accounts, it targets the search engines. The idea is that someone uses fake referrals to hijack your Google Analytics account and send lots of traffic to their site…

Landing pages – even the term is enough to send some people into a cold sweat. The term applies to a page people will land on when they arrive on your website. You want them to hang around rather than leaving for somewhere else, so it makes sense to create a landing page capable of…