Google My Business (GMB) is one of the most important optimisation tools that can help your business to appear and rank higher on Google Search and Google Maps. With a GMB Account, you get more than a business listing. You can easily connect with customers across Google Search and Maps.
The majority of all search queries with local intent e.g. “plumber Lancaster” (particularly when completed on a mobile device) generates a local pack of results for your search. Creating and optimising a Google My Business profile for your business won’t necessarily ensure your business will rank well for relevant searches, there are many factors which influence this, but proximity i.e. the distance the searcher is away from your business is a very important factor in the algorithm, so it makes sense to have an optimised GMB profile!
Setting up your Google My Business (GMB) listing correctly is an important first step in every businesses local SEO strategy. It’s something that we recommend everyone does, no matter what size their business is.
Does your business meet the most important google ranking factors?
- Is Your Business Claimed or Unclaimed?
- How Well Optimised Is Your Business Online?
- Does Your Local Business Needs Help?
- What Are Your Customers Saying About You?
- Who Are Your Top 5 Competitors?
- How Can You Improve Your Local Marketing Efforts?
Optimising your listing and website is the easiest to get more phone calls, more clients at your location and ultimately generate more sales. If you would like to gain insight in to how well your business on Google is optimised our team can send you a FREE custom local marketing report for your business, so that you can discover how you can optimise your rankings in Google. Click here to request your free report today.
Tristan Whittaker
Founder & Director, Infinity3
Tristan Whittaker is the founder and director of Infinity3, with more than 20 years of experience in web design, digital marketing and technology. He works with businesses across the UK to improve their online presence, generate more opportunities and make better use of digital tools, AI and automation.
Combining strong technical knowledge with a practical understanding of how businesses actually operate, Tristan has helped hundreds of organisations create better websites, improve their visibility and simplify the systems behind them. He’s particularly interested in finding sensible ways to use technology to solve real business problems, without unnecessary complexity or jargon.