Think about that for a second. What would it cost in lost traffic, missed orders, and potential new clients or customers? Depending on the size and type of business you run, it could amount to a considerable amount of money. There is also your reputation to think about.
There are a million ways you could break your WordPress site. It doesn’t matter if you accidentally do something you shouldn’t, such as pressing the wrong button or updating something without first backing up your site. An accident can have the same devastating consequences for your site as a malicious attack on an unsecured site. The result is the same – your site goes down and no one can view it.
Minimise the odds of your site going down in the first place
The best way to prevent this scenario from happening is to use a service designed to prevent such mishaps to start with. Even if you know a lot about WordPress, you won’t know as much as experts in the field. This means you’re always far more likely to break your site.
Of course, you don’t merely need to think about the likelihood of something going wrong. You also need to think about how long it would take for you to repair the issue. Would you end up reaching out to someone else to sort things out for you? How much business would you lose out on in the meantime?
A care plan is a smart investment in your business
It suddenly becomes easier to see why lots of people opt to buy a care plan for their WordPress website. It’s an investment too – you can devote more time to other areas of your business, as you’ll know your site is in good hands. The chances of something going wrong are greatly reduced, with updates, security issues, and many other essential processes taken care of on your behalf.
If you look at the amount your business brings in each day, you could see how much you’d lose if your website went down even for 24 hours. If it were down for longer, you’d lose far more. It doesn’t take much to realise how important a WordPress care plan could be for the future of your business. This is an investment you cannot afford to miss out on.
Tristan Whittaker
Founder & Director, Infinity3
Tristan Whittaker is the founder and director of Infinity3, with more than 20 years of experience in web design, digital marketing and technology. He works with businesses across the UK to improve their online presence, generate more opportunities and make better use of digital tools, AI and automation.
Combining strong technical knowledge with a practical understanding of how businesses actually operate, Tristan has helped hundreds of organisations create better websites, improve their visibility and simplify the systems behind them. He’s particularly interested in finding sensible ways to use technology to solve real business problems, without unnecessary complexity or jargon.