Digital Strategy

Posting random content on social media and hoping something sticks is a fast way to burn time and get very little back. That is why putting together a simple, repeatable content calendar can change everything. It saves you from last-minute scrambling, gives you room to stay creative, and most importantly, helps you show up consistently…

Choosing the right digital marketing agency can feel like a big decision for any small business owner. Whether you’re running a driving school, plumbing service, beauty salon, or legal consultancy in Lancaster, you’ll want your marketing investment to pay off. But not all agencies are created equal. Some may bombard you with jargon, while others…

In an ideal world, every lead your business generates would convert into a paying customer with little to no effort. You’d receive an inquiry, present your offer, and close the deal instantly. Unfortunately, reality is rarely that simple. Some leads never convert, some take weeks or even months to make a decision, and others require…

When registering a domain for your business or personal website in the UK, you’ll often face the choice between .uk and .co.uk. While both are widely used and recognised, each has its advantages and considerations. In this blog post, we’ll explore the differences between these two domain extensions and help you determine which is best…

WordPress is a great platform to use if you want to create your own website. Many site owners use it, and not just for blogs either. It’s easy to use, understandable and accessible for many and can prove to be one of the easiest ways to get a new site up and running. From e-commerce…

In today’s digital landscape, the use of cookies is pervasive, enabling websites to remember user preferences and enhance the browsing experience. However, with the advent of stringent privacy laws such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive in the European Union, website owners are now required to secure explicit consent from…

A business can have many assets – notably, its stock or services and its employees. We should also include its website among those assets, especially if online marketing is a key driver in finding new customers or clients. And yet you may not protect it as readily as you would your business premises. You wouldn’t…

Google My Business (GMB) is one of the most important optimisation tools that can help your business to appear and rank higher on Google Search and Google Maps. With a GMB Account, you get more than a business listing. You can easily connect with customers across Google Search and Maps. The majority of all search…

Customer reviews are one of the most powerful things you can receive for your business. That works both ways too – an excellent review boosts your reputation, while a bad review does the opposite. The more positive reviews you can get, the more likely they are to hold weight when people arrive at your business…