Digital Strategy

WordPress is a great platform to use if you want to create your own website. Many site owners use it, and not just for blogs either. It’s easy to use, understandable and accessible for many and can prove to be one of the easiest ways to get a new site up and running. From e-commerce…

In today’s digital landscape, the use of cookies is pervasive, enabling websites to remember user preferences and enhance the browsing experience. However, with the advent of stringent privacy laws such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive in the European Union, website owners are now required to secure explicit consent from…

A business can have many assets – notably, its stock or services and its employees. We should also include its website among those assets, especially if online marketing is a key driver in finding new customers or clients. And yet you may not protect it as readily as you would your business premises. You wouldn’t…

Google My Business (GMB) is one of the most important optimisation tools that can help your business to appear and rank higher on Google Search and Google Maps. With a GMB Account, you get more than a business listing. You can easily connect with customers across Google Search and Maps. The majority of all search…

Customer reviews are one of the most powerful things you can receive for your business. That works both ways too – an excellent review boosts your reputation, while a bad review does the opposite. The more positive reviews you can get, the more likely they are to hold weight when people arrive at your business…

Google My Business is a great way to get seen in the search engine results. All businesses with a physical location should have a Google My Business listing. This means setting up a listing that gives all relevant information for your location. Easy, yes? Definitely – but what do you do if you have several…

Google My Business provides businesses with a powerful way to be found online. You’ve probably seen the listings appear next to search results for certain Google queries. Your business could appear in that same spot if you optimise your listing to give everyone the information they are looking for. What is Google My Business? This…

Customer reviews can make or break your online reputation and having quality reviews can help your business stand out against your competitors on review websites like Google, Yelp and Facebook. Almost everyone reads reviews and adding your customer reviews to your website reassures customers that your products or services are of high quality leading to…