Depending on your business, your WordPress site is performing one of two main functions:
- Supplying information about your services to potential clients
- Supplying goods to customers via online sales
You’d agree that if your site went down for any reason, your business would be unavailable to potential clients or customers. Someone may attempt to visit your site and be unable to gain access. They may find someone else instead, never to return to your business.
Similarly, if your site crashes or goes down for any reason (and there are numerous reasons why this might happen), you could lose out on multiple sales during that downtime. Once someone tries another business, they’re likely to stay with it.
Few people think about their website as an asset, but in truth, it is one of the biggest assets your business has. It doesn’t matter whether you are a self-employed jeweller, displaying and selling unique pieces via your WordPress site. It doesn’t matter whether you work as a photographer, selling your services online. In every case, regardless of business, industry, or focus, your website is your asset.
Protecting that asset is one of the most important things you need to do to protect your business. But can you keep up with the updates, checks, and other tasks required when you have so many other things to do?
That’s why it is so important to invest in a WordPress Care Plan. You can select the one that makes the most sense for you and your business. You can also forget about many of the most essential tasks that must be done to keep your website safely ticking over. And that leaves you free to sell more and promote more – all with the aid of your website, of course.