News & Advice
What is Link Building and Why is it Important?
Reading Time: 2 minutes Link building is something every website owner should be aware of. There are three types of links (hyperlinks) you can build: Internal links – linking different pages of your website to other pages on your website Outgoing links from your site to other reputable and relevant sites Incoming links that point from other sites to…
Read MoreHow to Check Your Website Rankings in Google
Reading Time: 2 minutes While we would all like to rank at number one for our chosen keywords each day, the reality is somewhat different. That makes keeping track of your position in Google very important. Fortunately, it is easy to discover how your website is performing in the rankings. Simply visit the Google Webmasters page and click on…
Read MoreWhy You Shouldn’t Use Yell for Your Website
Reading Time: 2 minutes Ever heard of Yell? It’s the online business connected with the famous Yellow Pages. That’s the business directory that has shrunk from the size of an entire set of Encyclopaedia Britannica to a small novel. Nowadays, they’re offering business owners the chance to get their own website. Great, right? You can get a free listing…
Read MoreHow Long Does SEO Take?
Reading Time: 2 minutes SEO. Three letters that strike fear into the hearts of everyone… or at least, all those who own a website. Those letters don’t take up much space, yet they form the backbone of your website. At least, they should do. The more attention you pay to search engine optimisation methods, the easier it will be…
Read MoreAre Citations Important?
Reading Time: 2 minutes No doubt you’re familiar with the word citation. Most people think of citations in terms of referencing published work. A citation can be a quote or reference appearing in a relevant article, for instance. Few would think of citations having any relevance to websites or businesses. However, if you own a business and you’re looking…
Read MoreThe Importance of Image Optimisation
Reading Time: 2 minutes No doubt you understand the importance of optimising your content for the search engines. It helps to ensure people can find and read your content (and hopefully make a purchase as well). But how much effort do you put into optimising the images you use to accompany that content? In truth, images are just as…
Read MoreWhat Are the Benefits of A/B Testing?
Reading Time: 2 minutes Hours of work will go into creating most websites online today. The design is completed, the content is written. Yet how can you be sure the website you end up with is the best one you could have? The answer is that you cannot. Not unless you try A/B testing. If you’re new to this,…
Read MoreWhat is WordPress Gutenberg?
Reading Time: 2 minutes Put simply, this could be the biggest change to WordPress since it was first developed. They’re calling WordPress Gutenberg ‘a new publishing experience’ and we find it hard to disagree. Of course, adopting any new technology or way of working is a learning curve. But the new Gutenberg editor could well make it easier for…
Read MoreThe Power of Landing Pages
Reading Time: 2 minutes A landing page can be the first glimpse a prospect has of your business. Get it right, and they’ll stay and find out more. Get it wrong, and they’ll be gone in seconds. That’s how powerful a landing page is. Got the message? A good landing page has a clear message behind it. It is…
Read MoreHow to Switch from Http to Https
Reading Time: 2 minutes It’s always been important to have a secure website. However, Google is now using the presence or absence of a secure website as a ranking feature. That means it’s vital to make the switch from http:// to https:// for your WordPress site. This will appear as part of your website address in the browser bar.…
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