Infinity3 Platform Terms

Last updated: 18 August 2026

These Infinity3 Platform Terms apply to the use of the Infinity3 Platform and related subscription services provided by Infinity3 Ltd.

These Terms apply in addition to Infinity3 Ltd’s Standard Terms & Conditions. In the event of any conflict, these Infinity3 Platform Terms take precedence in relation to the use of the Infinity3 Platform.

By subscribing to, accessing or using the Infinity3 Platform, the Client confirms that they have read, understood and agreed to these Infinity3 Platform Terms.

1. DEFINITIONS

1.1 Infinity3 Platform: The Infinity3-branded software platform provided on a subscription basis, including CRM, automation, communication tools, marketing features, reporting, analytics, AI-powered features, integrations, templates, workflows and related services.
1.2 Client, you, your: The individual, business or organisation subscribing to or using the Infinity3 Platform.
1.3 Subscription: The recurring agreement granting access to the Infinity3 Platform under a selected subscription plan.
1.4 Subscription Plan: The selected Infinity3 Platform package, including Engage, Elevate, Ascend or any future plans introduced by Infinity3 Ltd.
1.5 Usage Credits: Allowances included within certain Subscription Plans which may be used towards supported usage-based services including email, SMS, telephone services, AI features and other metered platform activities.
1.6 Usage-Based Services: Services charged based on usage, including but not limited to email sending, SMS messaging, telephone calls, AI processing, communication services and other metered features.
1.7 Third Party Services: Services, software, networks, platforms or integrations not owned or controlled by Infinity3 Ltd which connect with or are accessed through the Infinity3 Platform.
1.8 Client Data: Information, content, contacts, communications, files, submissions and other data uploaded, created or stored by the Client within the Infinity3 Platform.
1.9 Platform Assets: Infinity3-owned templates, workflows, automation structures, configurations, processes, systems, documentation, designs, reusable assets and intellectual property used to deliver the Infinity3 Platform.

2. PLATFORM ACCESS AND LICENSING

2.1 The Infinity3 Platform is provided as a subscription-based service and grants access to the platform during an active subscription period.
2.2 Infinity3 Ltd grants the Client a limited, non-exclusive, non-transferable and revocable licence to access and use the Infinity3 Platform for their own internal business purposes, subject to these Terms.
2.3 The Client does not purchase or acquire ownership of the Infinity3 Platform, underlying software, source code, systems, templates, workflows, automation logic or platform infrastructure.
2.4 Certain elements of the Infinity3 Platform are provided using third-party technology partners and remain subject to their respective licences, availability and terms.
2.5 The Client must not:

  • resell access to the Infinity3 Platform without written permission from Infinity3 Ltd;
  • share accounts between unauthorised users;
  • copy, reproduce or attempt to recreate the platform;
  • reverse engineer, decompile or extract source code or proprietary functionality.

3. SUBSCRIPTION PLANS, BILLING AND PAYMENTS

3.1 Access to Infinity3 Platform features is determined by the Client's selected Subscription Plan.
3.2 Subscription fees are billed in advance on a recurring basis, normally monthly, unless otherwise agreed in writing.
3.3 The Client must maintain a valid payment method for subscription fees and any Usage-Based Services.
3.4 Subscription fees are non-refundable unless otherwise agreed in writing.
3.5 Infinity3 Ltd may introduce new Subscription Plans, modify existing plans, or update included features with reasonable notice.
3.6 Additional users, increased contact capacity and certain enhanced features may be available as paid upgrades.
3.7 Where a Client upgrades or downgrades their Subscription Plan, changes will take effect in accordance with the applicable billing terms.

4. USAGE CREDITS AND USAGE-BASED SERVICES

4.1 Certain Infinity3 Platform plans include Usage Credits which may be used towards supported platform activities.
4.2 Usage Credits may apply to services including:

  • email sending;
  • SMS messaging;
  • telephone usage;
  • AI-powered features;
  • other usage-based platform services.

4.3 Usage Credits do not represent monetary value, cannot be exchanged for cash and cannot be transferred between accounts.
4.4 Usage Credits included within a Subscription Plan may expire in accordance with the applicable plan terms.
4.5 Additional usage beyond included allowances may incur additional charges.
4.6 Infinity3 Ltd will make reasonable efforts to provide visibility of usage, however the Client remains responsible for monitoring and managing their usage.

5. FAIR USE AND PLATFORM LIMITS

5.1 Access to certain features may be subject to usage limits, fair use policies or reasonable technical thresholds.
5.2 Fair use policies exist to maintain platform stability, security, performance and service quality for all Infinity3 customers.
5.3 Where usage significantly exceeds reasonable limits, Infinity3 Ltd may:

  • recommend a suitable plan upgrade;
  • apply additional charges;
  • restrict specific functionality;
  • suspend affected services.

5.4 Infinity3 Ltd will make reasonable efforts to notify the Client before significant restrictions are applied unless immediate action is required for security, compliance or platform stability.

6. USER ACCESS, SECURITY AND ACCOUNT RESPONSIBILITY

6.1 The Client is responsible for managing user accounts, permissions and access levels within their Infinity3 Platform account.
6.2 The Client must ensure that only authorised individuals access the platform.
6.3 The Client is responsible for all activity carried out through their account, including activity by authorised users.
6.4 Login credentials must be kept secure and must not be shared with unauthorised individuals.
6.5 Infinity3 Ltd is not responsible for losses resulting from compromised credentials, misuse of accounts or unauthorised access caused by the Client.

7. COMMUNICATIONS AND COMPLIANCE

7.1 The Client is solely responsible for ensuring that all communications sent using the Infinity3 Platform comply with applicable laws, regulations and industry standards.
7.2 This includes, but is not limited to:

  • obtaining appropriate consent;
  • providing lawful opt-out methods;
  • ensuring communication content is accurate;
  • complying with marketing regulations;
  • complying with data protection requirements.

7.3 Infinity3 Ltd does not provide legal advice regarding marketing, communications or regulatory compliance.
7.4 The Client remains responsible for ensuring customer data is collected and used lawfully before importing or using it within the Infinity3 Platform.
7.5 Infinity3 Ltd may restrict or suspend communication features where there is evidence of:

  • spam activity;
  • abuse;
  • unlawful communication practices;
  • excessive complaints;
  • provider policy violations;
  • risk to platform reputation or deliverability.

8. TELEPHONY, MESSAGING AND COMMUNICATION SERVICES

8.1 The Infinity3 Platform may provide access to communication services including telephone calls, SMS messaging, email delivery, WhatsApp messaging and other communication channels.
8.2 Communication services may rely on third-party networks, carriers, messaging providers and platform partners.
8.3 Telephone numbers, messaging numbers and communication routes may be subject to:

  • availability;
  • regulatory requirements;
  • carrier restrictions;
  • verification requirements;
  • third-party provider policies.

8.4 Infinity3 Ltd cannot guarantee continued availability of specific telephone numbers, messaging routes or communication services where availability is controlled by third parties.
8.5 The Client is responsible for ensuring communications sent through the Infinity3 Platform are appropriate, lawful and compliant.
8.6 The Client remains responsible for any usage-based charges associated with communication services.

9. CLIENT DATA AND CONTENT RESPONSIBILITY

9.1 The Client retains ownership of all Client Data uploaded, created or stored within the Infinity3 Platform.
9.2 The Client warrants that they have the legal right to collect, store, process and use all Client Data entered into the platform.
9.3 The Client must not upload, store or distribute content that is:

  • unlawful;
  • harmful;
  • misleading;
  • defamatory;
  • infringing on third-party rights.

9.4 Infinity3 Ltd may remove, restrict access to or suspend content where reasonably necessary to protect the platform, comply with legal obligations or prevent misuse.
9.5 The Client remains responsible for maintaining appropriate backups and records of any information they require.

10. AI FEATURES

10.1 The Infinity3 Platform may include AI-powered features including AI assistants, AI agents, Conversation AI, Voice AI, content generation, automation tools and other artificial intelligence functionality.
10.2 AI features are designed to assist with customer communication, automation and productivity but should not be considered a replacement for human judgement where review or approval is required.
10.3 AI-generated outputs may be inaccurate, incomplete, outdated or unsuitable in certain circumstances.
10.4 The Client is responsible for reviewing, approving and validating AI-generated outputs before relying on them or communicating them to customers.
10.5 The Client must not submit information to AI features where they do not have appropriate rights or lawful grounds to process that information.
10.6 AI features may process information through third-party AI providers. Those providers may apply their own terms, privacy policies and data processing practices.
10.7 Infinity3 Ltd does not guarantee specific results from AI features, including increased sales, reduced workload, customer engagement improvements or conversion improvements.

11. THIRD PARTY SERVICES AND INTEGRATIONS

11.1 The Infinity3 Platform may integrate with Third Party Services including, but not limited to:

  • Google services;
  • Microsoft services;
  • payment providers;
  • social media platforms;
  • accounting software;
  • email services;
  • AI providers;
  • other external applications.

11.2 Infinity3 Ltd does not control Third Party Services and is not responsible for their:

  • availability;
  • performance;
  • security;
  • pricing;
  • functionality;
  • terms of service.

11.3 Changes, restrictions or discontinuation of Third Party Services may affect Infinity3 Platform functionality.
11.4 The Client may be required to maintain separate accounts, subscriptions or agreements with Third Party Services.
11.5 Any costs associated with Third Party Services remain the responsibility of the Client unless otherwise stated.

12. PLATFORM AVAILABILITY AND SUPPORT

12.1 Infinity3 Ltd will take reasonable steps to maintain availability and reliability of the Infinity3 Platform.
12.2 However, uninterrupted access cannot be guaranteed.
12.3 Temporary interruptions may occur due to:

  • planned maintenance;
  • software updates;
  • security improvements;
  • third-party service issues;
  • circumstances outside Infinity3 Ltd's reasonable control.

12.4 Infinity3 Ltd will make reasonable efforts to minimise disruption where maintenance or service changes are required.
12.5 Support is provided in accordance with the Client's Subscription Plan and any agreed support arrangements.
12.6 Infinity3 Ltd does not guarantee specific response times unless included within an agreed support package.

13. SUSPENSION AND TERMINATION

13.1 Infinity3 Ltd may suspend or terminate access to the Infinity3 Platform where:

(a) subscription fees or Usage-Based charges remain unpaid;
(b) the Client breaches these Terms or Infinity3 Ltd's Standard Terms & Conditions;
(c) the Client uses the platform unlawfully or abusively;
(d) suspension is required to protect platform security, stability, reputation or compliance.

13.2 Where reasonably possible, Infinity3 Ltd will provide notice before suspension.
13.3 Immediate suspension may occur where continued access presents a security, legal or operational risk.
13.4 Suspension or termination does not remove the Client's responsibility to pay outstanding fees or committed subscription charges.
13.5 Upon termination, access to the Infinity3 Platform will end at the end of the paid subscription period unless suspended earlier under these Terms.

14. DATA EXPORT AND OFFBOARDING

14.1 The Client is responsible for exporting any Client Data they require before subscription termination.
14.2 Infinity3 Ltd may provide reasonable assistance with data export where requested. Additional charges may apply for migration assistance or consultancy.
14.3 Following termination, Infinity3 Ltd may delete, anonymise or archive Client Data after a reasonable period, subject to legal, technical and operational requirements.
14.4 Infinity3 Ltd is not responsible for loss of data resulting from the Client failing to export required information before termination.
14.5 Client Data remains the property of the Client.
14.6 Platform Assets, including Infinity3-owned workflows, templates, automation structures, configurations and reusable systems, remain the property of Infinity3 Ltd and are not included within standard data exports.

15. INTELLECTUAL PROPERTY

15.1 The Infinity3 Platform, including its software, branding, systems, processes, documentation, templates, workflows, automation structures and associated intellectual property, remains the property of Infinity3 Ltd or its licensors.
15.2 The Client receives access to use the Infinity3 Platform only for the duration of an active subscription.
15.3 The Client does not acquire ownership rights to:

  • the Infinity3 Platform;
  • platform architecture;
  • source code;
  • automation frameworks;
  • reusable templates;
  • workflows;
  • AI configurations;
  • system structures;
  • Infinity3 processes or methodologies.

15.4 The Client must not:

  • copy or reproduce the Infinity3 Platform;
  • reverse engineer, decompile or attempt to extract source code;
  • recreate platform functionality outside of the Infinity3 Platform;
  • sell, distribute or provide access to Infinity3 Platform features to third parties without written permission.

15.5 Client Data, contacts, uploaded content, customer information and business records remain the property of the Client.
15.6 Where Infinity3 Ltd creates workflows, automations, templates, configurations or other platform assets as part of providing the Infinity3 Platform, those assets remain the intellectual property of Infinity3 Ltd unless otherwise agreed in writing.
15.7 Platform Assets are licensed for use only within the Infinity3 Platform during an active subscription period.
15.8 Upon cancellation or termination, the Client does not acquire ownership of Infinity3 Platform Assets and may not copy, export for reuse, replicate or recreate Infinity3-owned configurations outside the platform.

16. CHANGES TO THE PLATFORM

16.1 The Infinity3 Platform will continue to evolve over time.
16.2 Infinity3 Ltd may add, update, modify, replace or remove features, functionality and services where reasonably required to improve:

  • performance;
  • security;
  • reliability;
  • compliance;
  • user experience;
  • platform capabilities.

16.3 Infinity3 Ltd may introduce new features, subscription options, usage models or pricing structures with reasonable notice.
16.4 Infinity3 Ltd does not guarantee that any particular feature, integration or functionality will remain available indefinitely.
16.5 Where changes materially affect the Client's use of the Infinity3 Platform, Infinity3 Ltd will make reasonable efforts to provide appropriate notice.

17. LIMITATION OF LIABILITY

17.1 The Infinity3 Platform is provided with reasonable care and skill.
17.2 Infinity3 Ltd does not guarantee that:

  • the platform will meet every Client requirement;
  • all features will be suitable for every business;
  • the platform will be completely free from errors;
  • third-party integrations will operate without interruption.

17.3 Infinity3 Ltd is not responsible for losses caused by:

  • third-party providers;
  • integrations;
  • communication networks;
  • platform changes;
  • incorrect Client configuration;
  • misuse of the platform;
  • unlawful use of the platform by the Client.

17.4 Infinity3 Ltd is not liable for indirect or consequential losses, including:

  • loss of revenue;
  • loss of profit;
  • loss of business opportunity;
  • loss of data;
  • business interruption.

17.5 Liability is limited in accordance with Infinity3 Ltd's Standard Terms & Conditions.

18. GENERAL

18.1 Infinity3 Ltd may use trusted suppliers, subcontractors and technology partners to deliver elements of the Infinity3 Platform.
18.2 Infinity3 Ltd remains responsible for the overall provision of the Infinity3 Platform but is not responsible for failures or changes introduced by third-party providers.
18.3 The Client may not assign, transfer or resell their Infinity3 Platform subscription without written permission from Infinity3 Ltd.
18.4 Infinity3 Ltd may transfer or assign its rights and obligations under these Terms as part of a business restructure, merger, acquisition or transfer of assets.
18.5 If any part of these Terms is found to be invalid, unlawful or unenforceable, the remaining provisions will continue in full force and effect.
18.6 A failure or delay by either party to enforce any right under these Terms does not constitute a waiver of that right.

19. CHANGES TO THESE TERMS

19.1 Infinity3 Ltd may update these Infinity3 Platform Terms from time to time to reflect changes to the Platform, services, legal requirements or business practices.
19.2 Updated Terms will be published on the Infinity3 website.
19.3 Continued use of the Infinity3 Platform following changes taking effect constitutes acceptance of the updated Terms.

20. GOVERNING LAW

20.1 These Infinity3 Platform Terms are governed by the laws of England and Wales.
20.2 The courts of England and Wales shall have exclusive jurisdiction over any disputes arising from these Terms.