Standard Terms & Conditions
Last updated: 18 August 2026
By placing an order for Website Design, Website Development, Website Management, Website Care Plans, Search Engine Optimisation (SEO), Website Hosting, Consultancy, Digital Marketing services or Infinity3 Platform services with Infinity3 Ltd, you confirm that you agree to and are bound by these Terms & Conditions.
These Terms apply to all services provided by Infinity3 Ltd. Certain services may also be subject to additional service-specific terms, which form part of this agreement.
1. DEFINITIONS
1.1 Infinity3 Ltd, we, us, our: Infinity3 Ltd, company number 12516632.
1.2 Client, you, your: The individual, business or organisation purchasing services from Infinity3 Ltd.
1.3 Proposal: The written proposal, quotation, scope of work, order summary or agreement provided by Infinity3 Ltd and accepted by the Client.
1.4 Services: Any products or services provided by Infinity3 Ltd including website design, website development, website management, care plans, hosting, SEO, digital marketing, consultancy and the Infinity3 Platform.
1.5 Work: The work, services or deliverables to be provided under an accepted Proposal.
1.6 Project: A defined piece of work such as a website build, redesign, migration, development project or implementation.
1.7 Project Start Date: The later of the date the required deposit or initial payment is received, or the date Infinity3 Ltd confirms in writing that work has commenced.
1.8 Launch: The point at which a website, platform implementation or digital service is made publicly available or moved into its intended production environment.
1.9 Content: All text, graphics, logos, photographs, images, video, audio, illustrations, data and other materials supplied or used as part of the Services.
1.10 Third Party Services: Services, software, platforms or providers not owned or controlled by Infinity3 Ltd, including hosting providers, domain registrars, email services, messaging providers, payment processors, analytics platforms, AI providers and software integrations.
1.11 Infinity3 Platform: The subscription-based software platform provided by Infinity3 Ltd, including CRM, automation, communication tools, AI features, marketing tools, integrations and related services.
2. ACCEPTANCE, COMMENCEMENT AND COMMUNICATION
2.1 A contract is formed when the Client accepts a Proposal in writing, completes an online checkout, makes payment, or otherwise confirms agreement to proceed.
2.2 Project timelines and delivery dates are estimates only. Timelines depend on availability, project complexity, Client responsiveness and the timely provision of required materials, information and access.
2.3 Infinity3 Ltd's preferred communication methods are email and telephone. Electronic invoices and communications issued by email are considered valid.
2.4 The Client confirms they are at least 18 years of age and have authority to enter into this agreement on behalf of themselves or the organisation they represent.
3. PRICING, DEPOSITS AND PAYMENT TERMS
3.1 Unless otherwise stated in the Proposal, website and development Projects require a non-refundable deposit of 50% of the quoted project fee. Work will not commence until the deposit has been received.
3.2 The remaining balance is payable according to the payment schedule stated in the Proposal.
3.3 Recurring Services are billed monthly unless otherwise agreed in writing.
3.4 Invoices are payable by the due date shown. Unless otherwise agreed, payment terms are 30 days from invoice date.
3.5 Prices exclude third-party costs unless explicitly stated otherwise. Third-party costs may include domain registrations, licences, plugins, software subscriptions, advertising spend, messaging costs, AI usage costs and other external services.
3.6 Where payment plans, instalments or flexible payment arrangements are agreed, the Client remains responsible for the full amount payable.
3.7 SEO packages requiring upfront payment must be paid in full before work begins unless otherwise agreed.
3.8 Infinity3 Ltd may charge interest on overdue commercial payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998 and may recover reasonable costs associated with recovering overdue payments.
4. PROJECT DURATION AND FINAL BALANCE
4.1 Project timelines may change due to feedback cycles, scope changes, approval delays or delays in providing required materials, information or access.
4.2 Where a Project extends beyond the estimated timeline due to Client delays or circumstances outside Infinity3 Ltd's control, the final balance becomes payable on the earlier of: the Project Launch date; or four months from the Project Start Date.
4.3 Further work following the final balance becoming due may be paused until payment has been received unless otherwise agreed.
4.4 Where Client delays prevent progress for more than 21 consecutive days, Infinity3 Ltd may invoice for completed work and reschedule remaining work based on availability.
5. SCOPE, CHANGES AND ADDITIONAL COSTS
5.1 The Proposal defines the agreed scope of Work. Any work, features, functionality or services not explicitly included within the Proposal are considered outside the agreed scope.
5.2 Requests outside the agreed scope may require a revised quotation, additional invoice or separate agreement.
5.3 Where additional work exceeds £500, Infinity3 Ltd may require a 50% payment upfront before commencing the additional work.
5.4 Third-party costs incurred on behalf of the Client, including software licences, subscriptions, advertising costs, hosting, domains, plugins, integrations or external services, are non-refundable.
5.5 Infinity3 Ltd may recommend third-party services or software solutions where they are considered appropriate. The Client remains responsible for agreeing to any third-party terms and associated costs.
6. CLIENT RESPONSIBILITIES
6.1 The Client is responsible for providing all required information, materials, content, access credentials and approvals necessary for Infinity3 Ltd to deliver the Services.
6.2 The Client warrants that they own, or have appropriate permission to use, all Content supplied to Infinity3 Ltd and indemnifies Infinity3 Ltd against claims arising from unlawful use of such Content.
6.3 The Client is responsible for ensuring supplied Content, claims, statements, products and services comply with applicable laws and regulations.
6.4 The Client must keep account details, passwords, login credentials and access permissions secure. Infinity3 Ltd is not responsible for losses caused by compromised Client accounts.
6.5 Failure to provide feedback, approvals or required information within reasonable timescales may result in delays and may be treated as approval where appropriate.
7. APPROVAL, COMPLETION AND LAUNCH
7.1 On completion of a Project or delivery milestone, the Client has seven days to notify Infinity3 Ltd in writing of any issues or requested corrections unless otherwise agreed.
7.2 If no issues are raised within seven days, the Work will be considered approved.
7.3 Approved or deemed approved Work cannot subsequently be rejected due to preference changes or matters outside the agreed scope.
7.4 Infinity3 Ltd may withhold Launch of websites, digital services or Projects until all outstanding invoices relating to that Project have been paid in full.
8. NON-PAYMENT, SUSPENSION AND REMEDIES
8.1 Infinity3 Ltd reserves the right to suspend, restrict or terminate Services where invoices remain unpaid.
8.2 Infinity3 Ltd is not responsible for losses arising from suspension or restriction of Services due to non-payment.
8.3 Where appropriate, Infinity3 Ltd may provide notice before suspending Services. However, suspension may occur immediately where continued provision creates financial, technical or security risks.
8.4 Time spent restoring suspended Services, reconnecting accounts or resolving issues caused by non-payment may be chargeable.
8.5 Suspension does not remove the Client's obligation to pay outstanding invoices, agreed subscription fees or minimum-term commitments.
9. SERVICE-SPECIFIC TERMS
9.1 Certain Services may be governed by additional service-specific terms.
9.2 Where applicable, those terms form part of this agreement and take precedence where there is a conflict with these Standard Terms.
10. LIMITATION OF LIABILITY
10.1 Infinity3 Ltd provides Services with reasonable care and skill.
10.2 Where Services rely on third-party providers, integrations, platforms or software, Infinity3 Ltd cannot guarantee uninterrupted availability, performance or continued functionality of those external services.
10.3 Infinity3 Ltd is not liable for indirect losses including loss of profit, loss of revenue, loss of anticipated savings, loss of data, loss of business opportunity or business interruption.
10.4 Infinity3 Ltd's total liability arising from any claim shall be limited to the fees paid by the Client for the specific Service giving rise to the claim during the three months immediately preceding the event giving rise to the claim.
10.5 Nothing in these Terms limits liability where such limitation is prohibited by law.
10.6 The Client remains responsible for maintaining appropriate backups, insurance, security measures and contingency arrangements.
11. INTELLECTUAL PROPERTY AND PORTFOLIO USE
11.1 Proposals, quotations, strategies and other documents provided by Infinity3 Ltd remain the intellectual property of Infinity3 Ltd and must not be shared, copied or distributed without written permission.
11.2 Upon receipt of full payment, the Client receives the agreed rights to use final deliverables created specifically for them, subject to third-party licences and restrictions.
11.3 Third-party software, plugins, themes, fonts, stock imagery, platforms and integrations remain subject to their own licensing terms.
11.4 Infinity3 Ltd may include an unobtrusive credit or attribution link within websites unless otherwise agreed in writing.
11.5 Infinity3 Ltd may display completed work within its portfolio, website, case studies and marketing materials unless the Client requests otherwise in writing.
12. DATA PROTECTION
12.1 The Client is typically the Data Controller and remains responsible for ensuring their collection, processing and use of personal data complies with applicable data protection laws.
12.2 Infinity3 Ltd may act as a Data Processor where processing personal data on behalf of the Client and will process such data in accordance with applicable laws and its Privacy Policy.
12.3 The Client is responsible for ensuring they have appropriate privacy policies, consent mechanisms and lawful grounds for processing customer data.
12.4 The Client indemnifies Infinity3 Ltd against claims arising from unlawful collection, processing or use of personal data by the Client.
13. AI SERVICES
13.1 Infinity3 Ltd may provide AI-powered features including AI assistants, AI agents, conversation tools, voice assistants, content generation and automated decision-support features.
13.2 AI-generated content, responses, recommendations or outputs may not always be accurate and should be reviewed before being relied upon, published or communicated to customers.
13.3 The Client remains responsible for reviewing AI-generated content and ensuring it is appropriate, accurate and compliant with applicable laws and industry requirements.
13.4 AI-powered Services may rely on third-party providers and models. Those providers may have their own terms, limitations and data processing policies.
13.5 Infinity3 Ltd does not guarantee specific results from AI features, including but not limited to increased sales, reduced workload or customer engagement improvements.
14. INFINITY3 PLATFORM SERVICES
14.1 The Infinity3 Platform is provided as a subscription-based service and may include CRM, automation, communication, marketing, reporting, AI tools, integrations and other business management features.
14.2 Certain Platform features may involve usage-based charges, including but not limited to email delivery, SMS messaging, telephone usage, AI processing, communication services and third-party integrations.
14.3 Usage charges are separate from subscription fees unless explicitly included within the Client's chosen plan.
14.4 Infinity3 Ltd may update, improve, modify or introduce new Platform features from time to time.
14.5 Infinity3 Ltd may remove, replace or modify features where reasonably necessary due to technical, security, commercial or third-party platform changes.
14.6 The Client remains responsible for ensuring their use of the Platform complies with applicable laws, including marketing, communications and data protection regulations.
14.7 Certain Platform functionality relies on third-party services and integrations. Infinity3 Ltd is not responsible for interruptions, limitations or changes introduced by those third-party providers.
14.8 The Client is responsible for the accuracy of information entered into the Platform and for ensuring appropriate user access permissions.
15. TRAINING AND CONSULTANCY
15.1 Training, consultancy and strategic advice are provided based on information available at the time and outcomes cannot be guaranteed.
15.2 The Client remains responsible for implementing recommendations and decisions made following consultancy or training.
15.3 Payment for training and consultancy is due before delivery unless otherwise agreed.
16. CANCELLATION AND TERMINATION
16.1 Projects
Deposits and initial payments are non-refundable.
Where a Project is cancelled after commencement, Infinity3 Ltd may invoice for completed work, allocated resources, third-party costs and any outstanding amounts required under the agreed Proposal.
16.2 Recurring Services
Unless otherwise stated, recurring Services require thirty days written notice.
Services remain payable throughout the notice period.
Where discounted pricing, promotional pricing or fixed-term commitments apply, early cancellation may require payment of remaining agreed fees.
16.3 Effect Of Termination
Upon termination:
- Outstanding fees remain payable.
- Access to Services may be suspended or removed.
- Third-party services may continue to incur charges where applicable.
- Client data handling will be managed in accordance with applicable data protection requirements.
17. GENERAL
17.1 Infinity3 Ltd may use trusted subcontractors, suppliers and service providers where required to deliver the Services.
17.2 Infinity3 Ltd remains responsible for the overall delivery of Services but is not responsible for failures, outages or changes caused by third-party providers.
17.3 Infinity3 Ltd reserves the right to update these Terms from time to time. Updated Terms will apply to new orders and continued use of ongoing Services following notification of changes.
17.4 If any provision of these Terms is found to be invalid, unlawful or unenforceable, the remaining provisions will continue in full force and effect.
17.5 A failure or delay by either party to enforce any right under these Terms does not constitute a waiver of that right.
17.6 These Terms and any agreement between Infinity3 Ltd and the Client are governed by the laws of England and Wales.
17.7 The courts of England and Wales shall have exclusive jurisdiction over any disputes arising from these Terms.
18. ADDITIONAL SERVICE TERMS
The following service-specific terms apply where relevant and form part of the agreement: