Attribution
Discover Where Your Best Customers Come From
Track where leads originate, understand which marketing channels generate results and make better decisions with built-in attribution reporting.
Not every enquiry follows the same path. Some people discover you through Google, others through Facebook, referrals, direct visits or email campaigns. Infinity3 Attribution helps you understand which channels are driving leads, opportunities and revenue, so you can invest your marketing budget with confidence.
Perfect for: Business Owners • Marketing Teams • Agencies • Advertisers • Growing Businesses
Why Attribution Matters
Know What's Driving Your Business Growth
Marketing without attribution is guesswork.
• Which campaigns generate enquiries?
• Which channels produce your best customers?
• Where should you invest more?
• Where should you spend less?
Infinity3 Attribution tracks how contacts find your business, helping you understand which marketing activities are delivering real results instead of simply generating traffic. HighLevel stores both a contact's first attribution (where they first discovered you) and latest attribution (their most recent touchpoint before converting), giving you a more complete picture of the customer journey.
Attribution Features
Understand Every Customer Journey
See where your leads come from, understand the interactions that influence their journey and connect marketing activity with real business outcomes. Infinity3 helps you identify which channels and campaigns are generating enquiries, opportunities and revenue.
First Touch Attribution
See where every customer first discovered your business.
Latest Touch Attribution
Understand the most recent interaction before a lead converted.
Lead Source Reporting
Identify which channels generate the most enquiries.
Campaign Performance
Measure the effectiveness of your marketing campaigns.
UTM Tracking
Use UTM parameters to understand how sources contribute to your results.
Revenue Insights
Compare leads, opportunities and revenue across your marketing channels.
Connected Attribution
Every Lead Has A Story
Understanding where customers come from helps you make better marketing decisions.
- Someone clicks a Google advert.
- Another discovers you through Facebook.
- Someone else finds you through an organic search.
- Another returns after receiving an email campaign.
Infinity3 records attribution data so you can understand how customers found your business and which channels are generating the greatest value. Supported attribution sources include paid search, paid social, organic search, referrals, direct traffic and more.
Work Smarter
Invest More In What Actually Works
When you know where your best customers come from, marketing decisions become much easier.
Instead of relying on assumptions, attribution helps you see which channels, campaigns and touchpoints are consistently generating enquiries, opportunities and revenue.
You can understand how customers first discover your business, what influences them along the way and which marketing activity ultimately contributes to a conversion.
That gives you a clearer picture of where your budget is working hardest, where opportunities are being missed and where it makes sense to invest next.
Less guesswork, less wasted advertising spend and greater confidence when planning your next campaign.
Connected Insights
Helping Businesses Make Better Marketing Decisions
Since 2009
Supporting Businesses
1,000s
Leads & Enquiries Tracked
100+
Businesses Supported
5.0★
Average Client Rating
Understand What Drives Results
Helping Businesses Invest With Confidence
Infinity3 Attribution connects your marketing activity with your CRM, opportunities and reporting, giving you a clearer understanding of which channels generate leads, customers and revenue.
Connected Platform
Attribution Works Better Together
Understanding your marketing performance becomes even more valuable when it's connected to the rest of the Infinity3 Platform.
Your Attribution Questions, Answered
Frequently Asked Questions
Ready To Understand Your Marketing?
Discover Where Your Best Customers Come From
Stop guessing which campaigns are working. Track lead sources, understand customer journeys and make better marketing decisions with Attribution reporting in the Infinity3 Platform.