The average person needs 5–7 interactions before they’re ready to buy. If you’re only replying to initial enquiries and never following up, you’re leaving money on the table.
The Infinity3 Platform makes it easy to stay in touch with leads and clients using built-in email and SMS campaigns — no need for Mailchimp, ActiveCampaign, or any other external tools.
Why Use Email & SMS Campaigns?
✅ Keep your audience engaged
✅ Send updates, offers or tips to multiple contacts at once
✅ Deliver value over time — not just when you’re selling
✅ Get more bookings, reviews, and repeat business
✅ Save money by using one integrated system
You can build powerful, professional campaigns without needing any tech knowledge or a marketing degree.
Email or SMS — Which Should I Use?
📧 Email is great for longer messages, newsletters, updates, and resources
📱 SMS is perfect for reminders, quick updates, or time-sensitive messages
Both are built into the platform — and you can even combine them in multi-step campaigns.
Getting Started with Campaigns
1. Go to Marketing → Campaigns
Click “Create New Campaign” and choose email or SMS.
2. Set a Name and Type
This is just for your reference — your recipients won’t see the name.
3. Write Your Message
You can:
- Use the simple text editor
- Add personalisation (e.g. first name, business name)
- Include links, buttons, or images in emails
- Preview how it looks before sending
4. Choose Your Recipients
Select contacts manually or use smart filters (e.g. by tag, status, form submitted, pipeline stage).
5. Send or Schedule
You can:
- Send immediately
- Schedule for later
- Set a delay between steps if sending a series
Campaign Examples
✅ Welcome Campaign
→ 3-email series introducing your business, services, and how to book
✅ Review Request Campaign
→ SMS asking happy clients to leave a Google review, followed by a reminder
✅ Seasonal Offer
→ Email with a time-limited promotion and a booking link
✅ Reactivation Campaign
→ “We haven’t heard from you” message to cold leads with a quick offer
✅ Post-Purchase Nurture
→ Thank you email + tips on getting the most from your service + cross-sell offer
Pro Tips
- Keep messages short and personal
- Use emojis sparingly in SMS — they increase engagement but can feel spammy if overused
- Track open rates and click-throughs to see what’s working
- Add a CTA (Call to Action) in every message — e.g. book now, reply, download, etc.
- Use templates to save time
Wrapping Up
Regular, helpful communication builds trust. With Infinity3 Campaigns, you can stay top of mind without constantly writing individual emails or texts.
Whether you’re warming up leads, asking for reviews, or sending reminders — the campaign tools help you stay connected and convert more business.
Tristan Whittaker
Founder & Director, Infinity3
Tristan Whittaker is the founder and director of Infinity3, with more than 20 years of experience in web design, digital marketing and technology. He works with businesses across the UK to improve their online presence, generate more opportunities and make better use of digital tools, AI and automation.
Combining strong technical knowledge with a practical understanding of how businesses actually operate, Tristan has helped hundreds of organisations create better websites, improve their visibility and simplify the systems behind them. He’s particularly interested in finding sensible ways to use technology to solve real business problems, without unnecessary complexity or jargon.