Aquajet Case Study
More Than A Decade Of Digital Growth With Aquajet
Two websites, powerful search visibility and an evolving digital setup supporting one of the UK's specialist waterjet suppliers.
Infinity3 has worked with Aquajet since 2013. During that time, we've designed and continually developed two websites, built their online parts catalogue, managed hosting and website care and helped establish an exceptionally strong presence in organic search.
Today, that partnership is evolving again, with the Infinity3 Platform bringing CRM, automation, AI and customer communication into a more connected digital setup.
Client
Aquajet Machining Systems
Industry
Engineering & Manufacturing
Working Together Since
2013
Services
Web Design, Ecommerce, SEO, Hosting, Care Plans, CRM, Automation & AI
The Challenge
Standing Out In A Specialist, Competitive Industry
Aquajet operates in a highly specialised market, supplying waterjet cutting technology, machines, pumps, accessories, spare parts and technical expertise to businesses across the UK.
As the UK's authorised OMAX reseller, their digital presence needs to do more than simply showcase products. It needs to make complex technical information accessible, generate genuine commercial enquiries and ensure Aquajet can be found when businesses are actively researching waterjet technology.
And because the digital landscape has changed considerably since we first started working together in 2013, the challenge has never been about building a website once and leaving it alone. Aquajet needed a long-term digital partner capable of continually adapting its websites, search strategy and technology as both the business and its customers evolved.
The Solution
A Digital Presence That Keeps Evolving
Our relationship with Aquajet has developed continuously since 2013.
We've designed and built both the Aquajet and AMS Waterjet websites, redesigning and refining them over the years to keep pace with changing technology, design standards and customer expectations.
The websites provide a comprehensive showcase for waterjet machines, pumps, accessories and spare parts, with the ecommerce-style parts catalogue making it easier for customers to find replacement components and submit enquiries.
Behind the websites, managed hosting and active Website Care Plans provide the reliability, security and ongoing maintenance an established engineering business needs.
SEO has become another major part of the partnership, building an exceptionally strong and stable search presence across highly competitive commercial waterjet terms.
More recently, we've begun bringing Aquajet's customer journey into the Infinity3 Platform, connecting enquiries, CRM, conversations, automation and AI while reducing the amount of repetitive work required from the team.
What We Delivered
More Than A Website
Two Business Websites
Two professionally designed websites for Aquajet and AMS Waterjet, continually refined as the businesses and digital landscape have evolved.
SEO & Search Visibility
Ongoing SEO targeting valuable waterjet searches and maintaining strong, stable visibility across a competitive specialist market.
Parts & Product Catalogue
An ecommerce-style catalogue helping customers explore machines, pumps, accessories and replacement parts before making an enquiry.
Hosting & Website Care
Managed hosting and active website Care Plans keeping both websites secure, maintained, supported and performing reliably.
Infinity3 Platform
CRM, conversations and customer activity brought together to give the Aquajet team a more connected view of enquiries and relationships.
Automation & AI
Intelligent workflows, product-interest tagging, automated datasheet delivery and Conversation AI designed to improve response times and reduce repetitive admin.
The Results
Strong Rankings. Consistent Visibility. An Evolving Digital Setup.
#1 Google Ranking
Waterjet Machine For Sale
#1 Google Ranking
Industrial Waterjet Cutting Machines
#1 Google Ranking
OMAX Spare Parts
The Results In Numbers
Search Visibility Built To Last
More than a decade of continuous improvement has built a digital presence that performs in one of the UK's most specialist engineering markets. Strong search visibility brings Aquajet in front of businesses actively researching waterjet machines, parts and technology, while the wider digital setup continues to evolve around the business.
Since 2013
Working Together
50+
Keywords At #1
96+
Keywords In Google's Top 3
240 +
First Page Google Keywords
A Long-term Partnership
Still Moving Forward After More Than A Decade
Our work with Aquajet has never been about delivering a website and walking away. Since 2013, we've continued to adapt, improve and expand their digital setup as the business and technology around it have evolved. From websites and SEO to CRM, automation and AI, it's a partnership that continues to move forward.
Your Business Could Be Next
Ready To Build Your Own Success Story?
Great digital results rarely come from one-off projects. We work with businesses for the long term, continually improving their websites, visibility and technology as their needs evolve.