Fab Furnishings Case Study
Building Greater Search Visibility For Fab Furnishings
Long-term reliable hosting, backed by a growing SEO strategy designed to bring more shoppers to an established online retailer.
Infinity3 has hosted and supported Fab Furnishings for years, providing the reliable technical foundation behind its ecommerce website.
More recently, that relationship has expanded into SEO, with an ongoing strategy focused on increasing organic visibility across its extensive range of designer bedding, curtains, cushions, homeware and leading interior brands.
Client
Fab Furnishings
Industry
Homeware & Ecommerce
Relationship
Long-Term Infinity3 Client
Services
Managed Hosting & SEO
The Challenge
Standing Out In A Crowded Ecommerce Market
Fab Furnishings operates in an extremely competitive online retail market, with an extensive catalogue spanning designer bedding, curtains, cushions, home accessories and products from many well-known interior brands.
While Infinity3 had provided managed hosting for the website for several years, there was a growing opportunity to improve how effectively that large product catalogue performed in organic search.
With thousands of competing products and retailers fighting for visibility, the challenge was to identify valuable search opportunities, strengthen existing rankings and help more potential customers discover Fab Furnishings through Google.
The Solution
Turning An Established Website Into A Stronger Search Asset
Having already supported the website through our managed hosting service, we had a strong understanding of the technical setup and the scale of the Fab Furnishings ecommerce catalogue.
We introduced an ongoing SEO strategy focused on improving visibility across commercially relevant product, category and brand searches.
That includes monitoring search performance, identifying ranking opportunities, improving optimisation and continually refining the website around the searches potential customers are making.
The campaign is still relatively new, but we're already seeing encouraging movement across a number of important search terms.
That last sentence is important. It makes the case study feel current rather than trying to imply you've been doing their SEO for years.
What We Delivered
One Connected Learning & Growth Platform
Managed Web Hosting
Long-term managed hosting providing a reliable foundation for a large, established ecommerce website.
Search Engine Optimisation
Ongoing SEO focused on improving organic visibility across products, categories, brands and commercially valuable searches.
Performance Monitoring & Refinement
Regular analysis of rankings, search traffic and technical performance to identify opportunities and guide continued improvements.
The Results
Growing Visibility Across Valuable Searches
+93 Positions
Orla Kiely Cushions
+84 Positions
Scion Living Bedding
+80 Positions
Ulster Weavers Kitchen Textiles
Movement during the latest reporting period.
Early SEO Momentum
Encouraging Results. And We're Just Getting Started.
The SEO campaign is still in its early stages, but we're already seeing positive movement across important product and brand searches. As the strategy develops, the focus is on turning that growing visibility into a stronger and more consistent source of organic traffic.
98,300+
Google Search Impressions
610+
Organic Search Clicks
850+
Organic Search Sessions
394+
Net Tracked Position Change
Your Business Could Be Next
Ready To Build Your Own Success Story?
Whether you need a more reliable home for your website or want to turn organic search into a stronger source of traffic and customers, we're here to help.