Posts by Tristan Whittaker
NAP Consistency in Business Listings for Local SEO
NAP is the term given to name, address, and phone number in local search. Your NAP information should always be correct and complete across all the locations it appears in online. If this is not the case, you will lose out on valuable traffic and visibility. How does Google determine where you rank in local…
Read MoreHow Important is Web Hosting for SEO?
Keywords, length of content, regular site updates, up to date information… there are all kinds of elements that go towards determining how well optimised your site can become. SEO is a mix of many different factors, yet many site owners would probably never think web hosting would have an influence. However, if you are going…
Read MoreWhat is Link Building and Why is it Important?
Link building is something every website owner should be aware of. There are three types of links (hyperlinks) you can build: Internal links – linking different pages of your website to other pages on your website Outgoing links from your site to other reputable and relevant sites Incoming links that point from other sites to…
Read MoreHow to Check Your Website Rankings in Google
While we would all like to rank at number one for our chosen keywords each day, the reality is somewhat different. That makes keeping track of your position in Google very important. Fortunately, it is easy to discover how your website is performing in the rankings. Simply visit the Google Webmasters page and click on…
Read MoreWhy You Shouldn’t Use Yell for Your Website
Ever heard of Yell? It’s the online business connected with the famous Yellow Pages. That’s the business directory that has shrunk from the size of an entire set of Encyclopaedia Britannica to a small novel. Nowadays, they’re offering business owners the chance to get their own website. Great, right? You can get a free listing…
Read MoreHow Long Does SEO Take?
SEO. Three letters that strike fear into the hearts of everyone… or at least, all those who own a website. Those letters don’t take up much space, yet they form the backbone of your website. At least, they should do. The more attention you pay to search engine optimisation methods, the easier it will be…
Read MoreAre Citations Important?
No doubt you’re familiar with the word citation. Most people think of citations in terms of referencing published work. A citation can be a quote or reference appearing in a relevant article, for instance. Few would think of citations having any relevance to websites or businesses. However, if you own a business and you’re looking…
Read MoreThe Importance of Image Optimisation
No doubt you understand the importance of optimising your content for the search engines. It helps to ensure people can find and read your content (and hopefully make a purchase as well). But how much effort do you put into optimising the images you use to accompany that content? In truth, images are just as…
Read MoreWhat Are the Benefits of A/B Testing?
Hours of work will go into creating most websites online today. The design is completed, the content is written. Yet how can you be sure the website you end up with is the best one you could have? The answer is that you cannot. Not unless you try A/B testing. If you’re new to this,…
Read MoreWhat is WordPress Gutenberg?
Put simply, this could be the biggest change to WordPress since it was first developed. They’re calling WordPress Gutenberg ‘a new publishing experience’ and we find it hard to disagree. Of course, adopting any new technology or way of working is a learning curve. But the new Gutenberg editor could well make it easier for…
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