What is a Cookie Policy and Cookie Consent Banner?

Cookies are little snippets of code that get inserted into the user’s browser and device when visiting a website. They can help ensure a website properly functions (aka essential and functional cookies). They can also track website visitors for analytics and advertising purposes (aka marketing cookies).

Several privacy laws, including the UK Data Protection Act, require users to provide consent prior to implementing non-essential cookies on their browsers. This is commonly done through a cookie consent banner, which will ask your website visitors to choose their consent settings. It is important to identify what privacy laws apply to you and determine if you are required to provide a cookie consent solution on your website along with a Cookie Policy further describing the purpose of each cookie.