Infinity3 Help Centre

Use campaign statistics to check delivery, review engagement and identify improvements for your next email.

Before you start

You’ll need a sent campaign and access to its statistics. Available metrics depend on the sending service and tracking settings.

Open the results

1. Open Marketing → Emails → Campaigns.
2. Find the sent campaign.
3. Open its three-dot menu and select Statistics.
4. Select Load More Statistics where shown.
5. Review the Summary and available detailed views.

#### Understand the main measures

• Delivered: The receiving email service accepted the message; it doesn’t guarantee inbox placement.
• Opened: Tracking recorded an open signal.
• Clicked: Tracking recorded interaction with a link.
• Bounced or failed: The message could not be delivered successfully.
• Unsubscribed: The recipient opted out.

Review unique counts when comparing how many people engaged, rather than counting every repeated event.

Review link performance

Use Click Performance where available to see which links attracted interaction. Click tracking must be enabled before sending.

Compare similar campaigns and connect the results to actual enquiries or purchases where possible.

#### Things to know

• Opens and clicks are signals, not proof of a sale.
• Automated activity can affect tracking; supported bot-detection settings can reduce this.
• Results can continue changing after the send.
• Missing metrics may reflect provider or tracking settings.

If statistics appear incorrect, contact Infinity3 with the campaign name, send time and missing measure.