Infinity3 Help Centre

Use your report to review progress, completed activity and the next priorities for your business.

Before you start

Have the latest report and your agreed business goals ready. Reports and the measures included depend on your service and available data.

Review the report

1. Check the reporting period and which website or business location it covers.
2. Read the summary and notes about the work completed.
3. Review the measures included and any explanation of how they are collected.
4. Compare like-for-like periods where the report provides them.
5. Check recommended next steps and anything awaiting your input.
6. Note questions for your Infinity3 contact.

Connect the figures to your business

If the report includes visits, enquiries or sales, discuss how they relate to the customers you want to attract.

Share what happened after enquiries arrived. Knowing whether they were relevant, became customers or involved a different service helps make the review more useful.

If a number is unclear, ask what it measures and which source it comes from before drawing a conclusion.

Things to know

• Different tools can measure different parts of the customer journey.
• Changes to tracking, reporting scope or your website can affect comparisons.
• Mention seasonal events, promotions or business changes when discussing results.
• Confirm the review schedule against your agreement.

For a reporting question, contact Infinity3 with the report period, page or measure and the point you want explained.